To cope with job insecurities in t
he media industry, a new platform ‘RINSTRA’ has been launched in Pakistan to
create media entrepreneurship and encourage
creativity and inspire imagination and sense of ownership towards the ideas and values that define Pakistan.
Chairman and Co-founder, Rinstra Technologies Dr. Adil Akhtar said, “this initiative was conceived and incubated by
creative art and media. He said that we further developed it by inviting the key professionals in the Pakistani media industry, specializin
g in media management, news and entertainment content
creation and production designs etc.”. We have opened the platform for content
creators through our interactive site www.irinstra.com.
Dr. Adil Akhtar further said that this is a milestone for t
he media industry in Pakistan, as Rinstra will enable the true
creativity of the people in the emerging technological era. A person with an idea or
creative
skill can now impact the narratives of t
he media on his or her own.
RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for
creation of user generated original content on iRinstra. RINSTRA content is innovative, entertaining, thought-provoking, informative and educational.
RINSTRA provides entrepreneurship opportunities to emerging and established content
creators and film makers in Pakistan and beyond.
Since the mission of RINSTRA is to provide economic, therefore, higher percentage of revenue will be shared with the artists as compared to the prevailing market rates by international platforms. The RINSTRA platform for public viewing will be launched in November this year.
A large Pakistani diaspora looks for content from Pakistan which can cater the aspirations and values of the Pakistanis within and outside of the country. The UN Department of Economic and Social Affairs ranks Pakistan as the 6th largest diaspora in the world. According to the Ministry of Overseas Pakistanis and Human Resource Developm
ent, approximately 8.8 million Pakistanis live abroad, with the vast majority, over 4.7 million, residing in the Middle East.
